Full Name
Ruth Crawford
Job Title
Consultant
Company
Beroe
Bio
Ruth Crawford is a strategic marketing leader with a career spanning nearly 3 decades. She has helped countless B2B tech businesses find their voice, build successful brands and accelerate growth.
Her career includes an eight year stint in Hong Kong, over a dozen years in PR and marketing agencies, and more than a decade working in-house for brands such as Reuters, SunGard and Opower. In 2017, Ruth was headhunted to lead marketing for The Smart Cube, where she built the marketing function from scratch and led the business on a growth journey, resulting in its successful exit via corporate sale to WNS.
Ruth now leads marketing at fast-growing procuretech scale-up Beroe, the leading provider of procurement decision intelligence.
As an energetic and authentic leader, with a passion for continuous learning, Ruth recently completed mini MBAs in Marketing and Brand Management, under Professor Mark Ritson. Ruth lives in London with her Australian husband and 7 year old daughter.
Her career includes an eight year stint in Hong Kong, over a dozen years in PR and marketing agencies, and more than a decade working in-house for brands such as Reuters, SunGard and Opower. In 2017, Ruth was headhunted to lead marketing for The Smart Cube, where she built the marketing function from scratch and led the business on a growth journey, resulting in its successful exit via corporate sale to WNS.
Ruth now leads marketing at fast-growing procuretech scale-up Beroe, the leading provider of procurement decision intelligence.
As an energetic and authentic leader, with a passion for continuous learning, Ruth recently completed mini MBAs in Marketing and Brand Management, under Professor Mark Ritson. Ruth lives in London with her Australian husband and 7 year old daughter.
