Gautam Awasthi is a marketing leader at Keysight, driving marketing programs across EMEA & UK, with some global marketing projects. Gautam is dedicated to driving substantial business growth through effective B2B marketing strategies that communicates customer-value, enhances customer-experience, and strengthens competitive-advantage. Gautam’s efforts have consistently led to significant increases in demand, engagement, and business growth with significant marketing contribution to the top-line across various initiatives.

Gautam Awasthi has 25 plus years of deep-tech sectors such as Electronics, Semiconductors, Software, and Test Equipment, and markets namely, Telecom, Defense, Aviation, Space, Satellite, Energy, Power, Automotive, Medical, and General Electronics. Gautam’s strength is developing compelling marketing plans that resonate with target audiences and deliver measurable results.

Prior to joining Keysight, Gautam Awasthi was working in senior and global sales-marketing positions at Agilent, KLA-Tencor, STMicroelectronics, and Xerox. Gautam earned his electronics engineering and a marketing post-graduate from India, and a sports management post-graduate from Spain. Gautam currently offers voluntary mentorships at his alma mater.

Gautam’s hobbies include music, food, writing, and networking.