Maria Armianova serves as the Global Head of Marketing at Hitachi Energy, where she is in charge of the marketing and demand generation strategy for a $13 billion USD business. Maria leads the strategic direction of a network of over 80 marketers across various business units, regions, and countries. With over 15 years of experience in B2B marketing, Maria excels in crafting and executing impactful marketing strategies that resonate with diverse audiences. Her expertise lies in building inclusive teams that drive brand-to-demand operations, ensuring that marketing initiatives enhance brand visibility and translate into measurable business growth.