Jon Moger is Vice President of EMEA Marketing at Genesys, where he leads the strategy and execution of marketing and business development across the region. With over 25 years of experience in enterprise technology, Jon has built a reputation for driving growth through innovative, account-centric approaches that bring sales, business development representatives and marketing into closer alignment.

At Genesys, Jon has championed the shift from traditional MQL based marketing to a broader account-based engagement (ABE) model. In doing so, he has helped redefine how the company engages with its most valuable customers and prospects — blending data, insights and storytelling to create deeper, more meaningful connections.

Jon’s session will share first-hand lessons from building ABE at Genesys: what worked, what didn’t and why the debate over ABM vs. ABE might be less important than the outcomes the team deliver.