With a background in International Relations, an MBA, and over six years of experience in Digital Marketing, I bring a strategic and globally minded approach to driving growth and enhancing B2B customer engagement. Over the past 3.5 years at Roche, I’ve collaborated with approximately 15 affiliates across EMEA and LATAM, implementing targeted one-to-one and one-to-few strategies to engage key accounts. By partnering with existing teams and leveraging internal capabilities, we’re shaping our approach to Account-Based Experience and identifying what it takes to build strong, lasting partnerships, both internally across teams and externally with our customers.