Susannah is a marketing leader who has spent the past 25 years at the forefront of innovation in demand generation within the B2B technology sector. With a proven track record in building high-performing campaigns and Account-Based Marketing (ABM) programs, she has helped global businesses align marketing with sales to deliver tangible growth and commercial impact.

In her current role as Vice President of Campaigns and ABM at IFS, Susannah leads the company’s campaigns and global demand generation strategy. She is responsible for developing and executing compelling, insight-led campaigns and establishing scalable ABM programs that drive pipeline creation and conversion. Her leadership has played a central role in accelerating the growth of IFS and expanding its broader enterprise footprint.

Previously, Susannah served as Head of Marketing for IFS’s Service Management Business Unit, where she was instrumental in the unit’s rapid growth. Before joining IFS, she led marketing and business development at a tech start-up, where she redefined the company’s go-to-market strategy and enhanced market visibility. Susannah established her tech career in leadership roles at Nortel, where she managed sales and marketing teams, building a unique understanding of demand generation in the B2B technology sector, along with pipeline acceleration and account growth.

Susannah is known for her strategic thinking, collaborative leadership, and a relentless focus on delivering marketing that drives business results. She is passionate about mentoring emerging talent and developing innovative marketing strategies grounded in data and insight.