Based in London, I am Bird & Bird’s Chief Marketing & Communications Officer and co-lead our global Marketing & Business Development function.

With experience spanning three continents and sectors including professional services, technology, beauty and FMCG, I bring a broad, cross-cultural perspective to brand strategy, marketing and communications. My expertise includes corporate positioning, crisis and geopolitical communications, and storytelling that builds trust, strengthens reputation and drives engagement.

In an industry being reshaped by innovation, technology and AI, our brand is defined by our people. Whether supporting clients through sensitive challenges or helping bring bold ideas to life, I believe a human-first approach remains the most meaningful way to earn trust and ensure our brand reflects what matters most to our people and the businesses we serve.