Andy Barraclough is an internationally experienced marketing leader currently serving as Head of Marketing UKI at SAP. With over 30 years in the technology sector, he has built a career defined by accelerating revenue growth, scaling high-performance marketing organisations, and pioneering innovative approaches such as account-based marketing at scale. He is known for his data-driven approach, his ability to align marketing with business outcomes, and his talent for building and motivating diverse, high-performing teams


Prior to SAP, Andrew held senior marketing leadership roles at The Access Group, Pegasystems, Progress Software, and IBM Software Group, as well as earlier positions at Dell and Hewlett-Packard.