I’m a creative leader who’s spent my career helping organisations say things that matter—so they land with people and actually make a difference.
I’m currently a VP, Executive Creative Director at Korn Ferry, working across brand, talent, and transformation - taking ideas about people, performance and potential and making them clearer, more human, and pushing the brand to be more than executive search. I’ve spent 20+ years in agencies across B2B, B2C and charitable organisations - from Mastercard, Sky and Mitie to the NHS, SMEs, and start-ups - across the UK, EMEA and the US. That mix has shaped how I work: balancing commercial clarity with something people can genuinely connect with.
I focus on brand storytelling, employer brand and building platforms that connect business ambition with real-world experience - whether that’s big-picture thinking or the detail of how it shows up day to day. I believe creativity should do something - spark a reaction, shift thinking, or stick with you. And at its best, it turns brands into something people connect with, not just buy.