Jonathan Griffiths is a Senior Director of Marketing at Staffbase and founder of Brilliant Humans. With over two decades of experience leading marketing across B2B tech and major global sporting events, he has spent his career at the intersection of people, culture, and performance. He hosts The Brilliant Humans Podcast and conducted original research into what makes people brilliant - work that shapes everything he does and says. He has strong views on how human-centered marketing can re-shape and galvanise strategies and campaigns, and what it means for marketing team and audiences everywhere.