Nanni Goebel is a senior international marketing leader specializing in brand strategy, positioning, and demand generation in complex B2B markets. Currently Director Marketing & Communications at OQEMA AG, one of the leading chemical distributors in Europe, she leads the company’s Group Marketing function across 26 countries, driving digital transformation, integrated campaigns, brand growth, and sales-aligned marketing initiatives.
With 20+ years of experience in international marketing and communications, Nanni combines strategy and leadership with expertise across branding, demand generation, thought leadership, and customer acquisition. Before joining OQEMA AG, she co-founded the multiple award-winning brand consultancy MOOIMIND, developing impactful brand and communication strategies for corporates and institutions, and also held a professorship in Editorial and Corporate Design.
Based in Amsterdam, she is passionate about building authentic brands, leading cross-functional collaboration, and turning complex topics into clear and compelling narratives.