Faye Bugovics is Associate Director, Digital and Performance Marketing at Avison Young, and she'll be the first to remind you that behind every B2B brief, there's a human being. That belief has been her north star across 15 years in B2B and B2C marketing, and it shapes everything she creates.

Faye has built her career on making marketing tangible. Not in the abstract, but in the real, commercial sense, championing an ROI-led approach that connects genuine audience insight to measurable business outcomes and can be pointed to, proven, and tied back to growth. At Avison Young, she leads digital campaigns that cut through noise and bring marketing into the commercial conversation where it belongs.

Unconventional by instinct and adaptable by nature, Faye is at her best when the landscape is shifting and someone needs to figure out what comes next. She's the one who spots the problem before it's been named, builds the solution, and brings the team with her.

When she's not tracking the latest search trends or mapping out strategy, you'll most likely find her somewhere remote, hiking with her dog - recharging for whatever marketing challenge comes next!