Executive Biography
Jo Bance, Deputy CMO and Global Marketing Operations Director, for Expleo Group
Jo Bance is a commercially minded marketing leader with a strong track record of turning strategy into measurable business impact. With over two decades of experience, she has built a reputation for combining big-picture thinking with a hands-on, pragmatic approach to execution.
Currently serving as Deputy CMO at Expleo, Jo works at the intersection of marketing, growth, and operational excellence. She is known for leading high-performing teams and delivering integrated marketing programmes that align closely with broader business objectives. Her work spans brand development, demand generation, martech and operational excellence and transformation initiatives, often in complex, global environments.
What sets Jo apart is her entrepreneurial mindset. She brings energy and curiosity to everything she does, whether shaping strategy, improving processes, or mentoring teams. She’s particularly strong at connecting the dots, translating market insight into clear action and helping organisations move faster and smarter.
Across her career, Jo has consistently delivered results by staying close to customers, simplifying complexity, and keeping teams aligned around a shared goal. She brings both experience and momentum, an operator who knows how to get things done while still pushing for what’s next.