As Head of Growth Marketing at Advania UK, Mel leads a team of marketing business partners responsible for driving growth across a broad portfolio of technology services, software and resell products.


A strategic B2B marketer with extensive experience across B2B technology, EdTech and publishing, Mel has played a key role in establishing the Advania brand in the UK, aligning closely with commercial, product and partner teams to deliver integrated go-to-market strategies.