Tabita Andersson serves as VP, Marketing, EMEA for Rimini Street, the Software Support and Agentic AI ERP company. In her role, she is responsible for the field marketing strategy to help drive regional pipeline and accelerate growth. She was recently named to the HotTopics Future B2B CMO 100 list and is the author of the book “Chief Communications Officers at Work”.
Prior to joining Rimini Street, Tabita was the Senior Vice President of Communications and Brand at global intelligence provider Clarivate, where she led brand and reputation throughout the company’s high-growth journey. Previously, Tabita has held several marketing and communications leadership roles for global B2B companies, including several years as an independent consultant advising small and large companies on marketing and PR strategy to help them fuel growth.
Tabita has a Bachelor’s Degree in Communications, serves as a SteerCo member for communications professionals’ charity State of Us, and is an Executive Coach.