Emma Acton is the Vice President of Marketing EMEA at Zendesk, where she leads strategic marketing initiatives to drive customer engagement and business growth.
She brings nearly 30 years of experience in the technology industry, with a robust background in various marketing and leadership positions within the B2B sector. Throughout her career at organizations like Iron Mountain, TIBCO, Showpad, Manhattan Associates, SumTotal Systems, and Acquia, Emma has consistently put the customer first, shaping the marketing strategy to ensure value is delivered.

Recognized as a marketing thought leader, Emma is sought after for her insights into next-generation account-based marketing strategies. She excels in demonstrating and measuring true sales and marketing alignment, underscoring her value as a trusted resource in the EMEA market and beyond.
Outside of work, Emma enjoys playing golf, hiking in the Welsh mountains, and spending time cooking for her family.