Iulia Balan is a global B2B marketing and communications leader with a track record of transforming go-to-market strategy and driving growth in complex, regulated environments. As VP of International Marketing at Verisk Analytics, she built the company's international marketing function from the ground up, developing a data-driven strategy to grow the Verisk brand across the UK, Ireland, Continental Europe and beyond and launching the brand in Germany by integrating multiple acquisitions around a single value proposition.

Previously, Iulia spent over a decade at State Street Corporation leading global teams across product marketing, account-based marketing and integrated campaigns, influencing tens of millions in revenue.

A 2026 HotTopics Future B2B CMO 100 winner, Best Fintech B2B Marketing Leader (2023) and former Top 25 ABM Opinion Leader (B2B Marketing), Iulia brings deep, hands-on judging experience across strategy, ABM, brand and integrated campaigns.