Jamila Firfire is the Director of Integrated Marketing for EMEA at Twilio, where they lead strategic marketing campaigns and growth initiatives across the region. With over a decade of experience across global technology, SaaS, and commercial sectors Jamila specializes in lifecycle marketing, cross-channel campaign execution, and strategic brand positioning. Known for driving measurable commercial growth and building high-performing marketing frameworks, they bring a deep expertise in navigating complex B2B ecosystems and regional market dynamics.