Joanna Moss is Global Senior Director of Marketing at FICO, with global responsibility for Executive Programs, Customer Advocacy and Account-Based Marketing. An award-winning B2B marketing leader with 15+ years of experience across Europe and APAC, Joanna has held senior roles at Salesforce and Atos, where she scaled ABM programmes, won ITSMA Gold Awards for C-suite engagement, and drove demand generation strategies delivering measurable commercial impact. Fluent in English and German, she is a Non-Executive Board Member of Action for Children and a passionate advocate for sustainable leadership and high-performing teams.