Matt Heaven is Head of Digital Marketing and New Business at Evelyn Partners and a senior marketing leader with more than two decades of experience helping professional and financial services organisations accelerate growth, strengthen brands and deliver measurable commercial impact. Throughout his career, he has held senior leadership positions including roles at Charles Stanley, Smith & Williamson, BDO and PKF.
Passionate about the power of marketing to drive business performance, Matt believes the most successful B2B organisations combine deep customer understanding, clear strategic focus and a relentless commitment to execution. Known for bringing together data, creativity and commercial thinking, Matt enjoys helping organisations navigate complex challenges and identify new opportunities for growth. He is a strong advocate for marketing's role at the leadership table and is particularly interested in how B2B brands can use innovation, insight and technology to create meaningful differentiation in increasingly competitive markets.
As a judge for the 2026 B2B Marketing Awards, Matt is looking forward to recognising work that demonstrates not only creativity and strategic thinking, but also clear evidence of effectiveness, innovation and business impact—the qualities that continue to raise standards across the B2B marketing profession.