Selina is Marketing Director at BDO UK and a key member of the Sales & Marketing Leadership team. She leads the firm's overarching marketing strategy across digital, content, and campaign architecture. A passionate advocate for modern B2B marketing, she focuses on building proactive, data-led growth engines that directly drive business priorities. With extensive experience leading high-performing marketing teams across professional services, Selina strongly believes the most successful strategies blend sharp commercial rigour with authentic human narrative. A champion of people leadership and creative collaboration and partnerships, she is dedicated to elevating industry standards, fostering innovation, and measuring marketing by its true commercial impact.