Nick Ashmore is Global Marketing Director at Nearform, a digital consultancy that helps enterprises modernise how they build software and use data and AI. He joined in January 2025, reports to the Chief Commercial Officer, and leads integrated marketing across the UK, Ireland and North America — covering brand, demand generation, partner marketing and account-based programmes for strategic accounts.

He has more than 25 years in marketing, 17 of them in B2B software leadership roles. Before Nearform he was Marketing Director at Jumptech, running UK and US marketing for a SaaS platform used by installers managing EV, solar and heat pump deployments. Prior to that he spent three years as Marketing Director at QStory, reporting to the CEO of a fast-growing SaaS business, with a remit spanning go-to-market strategy, demand generation, product marketing, events and marketing operations.

Earlier he was VP Marketing at ResponseTap for five years, on the executive team of Europe's leading call intelligence SaaS company during a period of year-on-year revenue growth. Before that came eight years at Monitise, where he was promoted twice and co-led marketing as the company scaled from a UK start-up to a global, billion-dollar business.