Samantha Andrews leads UK & Ireland Named Account Marketing at IBM and has spent 25 years helping global organisations turn ambitious ideas into measurable business outcomes. A champion of marketing as a driver of business transformation, she has built her career helping organisations navigate change, align commercial and marketing priorities, and create work that delivers lasting business value.
Beginning her career as a journalist, Samantha still believes in the power of a great story, but only when it’s backed by substance. Whether it’s a bold creative idea, a transformation programme or an account-based strategy, she’s passionate about work that earns marketing a seat at the business table.