Susannah Richardson is a B2B technology marketing and sales leader with over 30 years of experience driving growth and go-to-market strategies. As VP of Campaigns and ABM at IFS, she leads the company's global demand generation strategy and scalable ABM programs that drive pipeline creation and conversion.

Having held leadership positions in both sales and marketing, Susannah is able to bring this experience to bear in delivering demand generation and campaigns which truly deliver revenue growth, not just marketing metrics. Throughout her career, Susannah has held leadership roles across marketing, sales, and business development in both multinational corporations and high-growth startups. Most recently, she served as Head of Marketing for IFS's Service Management Business Unit, where she was instrumental in driving the unit's rapid growth.

Earlier, she led marketing and business development at a tech start-up, where she redefined the company's go-to-market strategy and enhanced market visibility. Susannah established her career In Telecoms, where she managed sales and marketing teams, building deep expertise in demand generation, pipeline acceleration, and account growth. Known for her strategic thinking and ability to align sales and marketing, she combines an analytical mindset with a people-centred approach to inspire high-performing marketing teams and accelerate business growth.