George Porteous is Chief Marketing Officer within the Keensight Performance team
at Keensight Capital. Keensight is a growth buyout investor partnering with
entrepreneurial, high-growth B2B firms. He works closely with 34 portfolio companies
across SaaS and healthcare, helping leadership teams improve marketing
performance, strengthen go-to-market effectiveness and create long-term enterprise
value.
George brings over 30 years of experience across marketing, consulting, agencies
and technology businesses including St Luke’s, TBWA, Google, Sapient, Ladbrokes
and Accenture.
His expertise spans marketing strategy, demand generation, brand positioning,
operating model transformation, content and campaign effectiveness, and the
measurement of marketing’s contribution to growth. He has led global teams across
multiple markets and cultures and has helped organisations multiply returns on
marketing investment by up to 8x.
George is focussed on delivering strategic clarity with commercial impact, ensuring
marketing influences pipeline, revenue, customer value and business growth.
British-born and a French and German speaker, George read Modern Languages at
Oxford.