Proving the business value of brand AND demand
Date & Time
Wednesday, July 3, 2024, 3:50 PM - 4:20 PM
Ashley Robertson Andrew Shepherd

In this keynote, you will learn:

  • Understanding the Synergy Between Brand and Demand: Learn how the interplay between brand and demand can lead to a more effective marketing strategy. We will challenge the notion of them being opposing forces, and instead highlight how integrating both can significantly enhance demand generation and Account-Based Marketing (ABM) efforts.
  • The Power of Long-Term Investment in Creativity and Relationships: Audience members will learn about the substantial business impact of investing in creativity, brand building, and nurturing long-term customer relationships. 
  • Practical Insights and Cutting-Edge Examples: Gain practical insights into customer orientation strategies that are crucial for success, along with exciting examples of AI in marketing, including Europe's largest B2B AI-powered marketing case, illustrating how advanced technology can be leveraged effectively in modern marketing practices.

It's not one thing, it's every thing.

Brand vs demand. Demand creation vs demand generation. Long term vs quick wins.

We're in a world that likes to create false oppositions and new trends. But what if the very best latest trend was just 'doing good marketing'? This is a story of what happens when everything works together.

We'll prove the business impact of investing in creativity, brand, and long term relationships. We'll show how that can be a multiplying force for demand generation and ABM.

Yes, there'll be some exciting examples of AI in action (in fact, probably Europe's biggest B2B example of AI-powered marketing). But there will also be some practical talk about customer orientation that actually holds the key to success.

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