Generative AI is unlike any technology that has come before. It’s swiftly disrupting business and society, forcing leaders to rethink their operating models, skill needs and strategies in real time.

For marketers, Generative AI offers a time to shine.

Companies have long had the data they need to create hyper-personalized experiences. But it’s been housed in disparate data sets across multiple departments, and marketing didn’t have the power to harness it with AI tools. Now, driven by the meteoric rise of Generative AI tools, more companies are modernising their data platforms to be able to take full advantage of AI.

Join us for this fireside chat with Lois Smith, Field Marketing Leader at IBM UK and Ireland, to discover how working hand-in-hand with Generative AI assistants designed for specific tasks – from quickly summarising research to generating new ideas and producing copy – marketing professionals can become more productive while delivering more engaging, truly personalised audience experiences.