Reality check: How telling true stories can unlock growth
Date & Time
Wednesday, July 3, 2024, 11:25 AM - 11:55 AM
Alexandra Didio Nick Duxbury

In this session, you will learn:

  • How B2B brands can harness the power of authenticity to win trust 
  • How Steven Bartlett’s DOAC team create unscripted bingeable business stories 
  • How Vodafone Business (and Steven Bartlett) tap into reality TV entertainment formats to drive results
  • How to find and tell true stories with real jeopardy and emotion in everyday BAU

It’s time for a reality check in B2B: creating more of the same dry, self-serving, brand content isn’t working. Increasingly, decision-makers will ignore business stories if they are dull or they smell a ‘sell’.

To cut through, B2B brands need to tell more true stories with real emotional impact. This session - presented by the creative storytellers Redwood BBDO and the team behind Steven Bartlett’s hit series ‘Diary of a CEO’ - will reveal ways marketers can win in the age of authenticity.
Join Alexandra Didio, Commercial Partnerships Director at Steven Bartlett’s Diary of a CEO, and Nick Duxbury, Executive Creative Director, B2B, at Redwood BBDO to discover:

  • The power of true stories: how being real can win trust, build brand and drive consideration 
  • Lessons in authentic interviews: how the DOAC team approach business storytelling with Steven Bartlett
  • Winning with reality formats: How Vodafone Business and Steven Bartlett are making SMEs the stars in a business reality makeover series 
  • Uncovering the extraordinary in BAU: Ways to tap into the jeopardy hidden in the everyday
Location Name
Buyer enablement track
Full Address
etc. venues 133 Houndsditch
133 Houndsditch
London Greater London
United Kingdom