In this session, you will learn:

• How B2B brands can harness the power of authenticity to win trust 
• How Steven Bartlett’s DOAC team create unscripted bingeable business stories 
• How Vodafone Business (and Steven Bartlett) tap into reality TV entertainment formats to drive results
• How to find and tell true stories with real jeopardy and emotion in everyday BAU

It’s time for a reality check in B2B: creating more of the same dry, self-serving, brand content isn’t working. Increasingly, decision-makers will ignore business stories if they are dull or they smell a ‘sell’.

To cut through, B2B brands need to tell more true stories with real emotional impact. This session - presented by the creative storytellers Redwood BBDO and the team behind Steven Bartlett’s hit series ‘Diary of a CEO’ - will reveal ways marketers can win in the age of authenticity.
Join Alexandra Didio, Commercial Partnerships Director at Steven Bartlett’s Diary of a CEO, and Nick Duxbury, Executive Creative Director, B2B, at Redwood BBDO to discover:

• The power of true stories: how being real can win trust, build brand and drive consideration 
• Lessons in authentic interviews: how the DOAC team approach business storytelling with Steven Bartlett
• Winning with reality formats: How Vodafone Business and Steven Bartlett are making SMEs the stars in a business reality makeover series 
• Uncovering the extraordinary in BAU: Ways to tap into the jeopardy hidden in the everyday