In this session, you will learn:

• The importance of customer insight for proposition development
• How to interpret voice of the customer effectively
• How to distill complex information into a compelling message
• The value of engaging internal stakeholders and customers
• The importance of clearly identifying customer needs

Through a savvy yet targeted approach, customer insight laid the foundation for Mitie’s Decarbonisation, Delivered campaign. In this session, Tina Hobart, Head of Insight at Mitie, and Sajjad Ishaq, Insight Manager at Mitie, share how in-house research and insights were utilised to inform as well as measure the success of the campaign.