In this taster training session, you will learn how to:

•    Find B2B stories worth telling.
•    Write relatable stories people want to share.
•    Structure your story for maximum impact.

Effective storytelling helps trigger the part of our brain which makes ‘gut’ reactions, the limbic brain. It is an emotional decision-making tool, which predates language. It is here that we decide what we like, love and will spend money on before our logical mind splutters into action. 

Transforming basic stories into inspiring and engaging ones is a critical skill for B2B marketers. Behind every brand, product and idea is a story. We simply need to apply the right methodology to find it, and then tell that story in a way that matters to our target audience.

This lunch-and-learn workshop – a taster of our successful course with B2B marketing expert Joshua Morse – will will equip delegates with a clear, logical approach to story writing, which can be replicated time and again.