In this 40-minute session, you'll learn:

• The untapped potential of community in B2B marketing: Explore why McKinsey hails community as "the big thing in marketing for this decade," and how it can revolutionise your customer service, experience, and lead generation.
• Community Led Growth  and Community Based Marketing demystified: Gain a clear understanding of these powerful marketing strategies, including real-world examples from brands who are successfully leveraging them.
• From fledgling to flourishing: Whether you're just starting your community journey or looking to optimise an existing one, we'll provide practical tips and thought-starters to help you cultivate a thriving community that fuels your B2B growth.

Join Richard O'Connor, CEO of B2B Marketing, Charles Thiede, CEO and Co-Founder of Zapnito, and Michelle Goodall, CEO & Founder of Michelle Goodall Ltd., for an energising breakfast briefing that will ignite your understanding of Community Led Growth (CLG) and Community Based Marketing (CBM). 
This panel-led session will cover:    

• What is Community Led Growth and Community Based Marketing?
• Why should you be incorporating this into your marketing strategy?
• The importance of harnessing people to grow your business and your brand.
• Discover who is leading the way for Community Led Growth and Community Based Marketing and what can you learn from them?

Discover how to shift from AI-led to human-powered marketing and create a unique growth strategy that prioritises the human element in your marketing efforts.