GE Vernova’s five-day ABM plan to activation
Date & Time
Wednesday, July 3, 2024, 2:15 PM - 2:45 PM
Anna Harris

Recently, marketing, product, and sales teams from GE Vernova undertook a five-day Kaizen to build out its ABM program. Their expected outputs included account identification, segmentation, positioning, messaging, content, stakeholder mapping, activation plans, and tracking.

Anna Harris will provide insight into that week, sharing the key lessons to take away and the templates to use to deliver fast-start ABM programs that involve the right teams from the outset.

Location Name
Strategy & leadership track
Full Address
etc. venues 133 Houndsditch
133 Houndsditch
London Greater London
United Kingdom