GRAND HALL 2

RIP! We come together to honour the marketing campaigns that didn't make it, the fallen, the left behind, the cancelled. Following the success of ‘The Campaign Graveyard' from Propolis, join us live on stage and hear real examples from our panel on why their campaigns failed, and how they turned failure into success.

With views from top marketers both agency and client-side, and audience interaction points join our session to hear about:

• Grave mistakes! The session reframes campaign failures as opportunities for insight, giving marketers rare, candid access to what goes wrong in real campaigns rather than polished success stories.
• Campaign killers Audiences will leave with a clearer picture of the recurring reasons campaigns fail, including misalignment across the buying group, budget constraints, and weak creative direction practical knowledge they can apply immediately.
• Telltale hearts— With speakers from both agency and client-side backgrounds, attendees get a well-rounded view of how and why campaigns collapse, making the lessons more universally applicable regardless of where they sit in the industry