B2B Marketing’s resident B2B copywriting expert and trainer, David has been making dull subjects interesting for more than 20 years. Steeped in B2B marketing, he’s crafted content about everything from air conditioning controllers to cybersecurity insurance – spending eight years as creative director for the UK’s largest specialist B2B tech writing agency before setting up his independent coaching and consultancy practice. He’s also the regular host of the UK’s national copywriting conference.

Moderator: David is hosting panel session - The B2B Campaign Graveyard - Live!