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In this fireside chat, Francisca Leitao Borges, Global Social Programs Lead at Cisco, explores how B2B brands can transform complex technologies into clear, relatable stories that drive real engagement. Drawing from her experience leading Cisco's global social-first video series, Francisca shares practical frameworks for simplifying technical concepts, collaborating with subject matter experts, building inclusive narratives, and crafting content that sparks meaningful conversations.

What will the audience learn?

• How to simplify complex technical concepts into compelling, audience-friendly stories

• Practical frameworks for collaborating with internal experts to create authentic content

• Strategies for building inclusive narratives that resonate across diverse audiences

• How to craft social-first content that drives engagement and sparks conversation

• Actionable methods to elevate brand voice, improve content performance, and stand out in a crowded B2B landscape

Great tech storytelling isn't about dumbing things down — it's about finding the human truth inside the technology and leading with that. Master this, and your audience will not only understand your brand, they'll care about it.