Francisca Leitão Borges is a global B2B marketer with 6+ years of experience operating at the intersection of strategy, creativity, and performance. She is passionate about turning complex ideas into clear, engaging narratives that drive real business impact.

As part of Cisco’s Global Social Media, Francisca leads key global social-first programs and video initiatives, collaborating with cross-functional teams to bring priority campaigns to life. Her work focuses on simplifying technical concepts, aligning stakeholders across regions, and building content strategies grounded in data and audience insight. She is particularly interested in how brands can use storytelling to make innovation more human, relevant, and actionable.

Francisca holds a Bachelor’s degree in Marketing Management and a Master’s in Information Management with a specialization in Marketing Intelligence from NOVA IMS in Lisbon.