The marketers who have real influence at C-suite level aren’t just doing better marketing. They’re thinking and operating differently. But what does that actually look like from the other side of the table? Building directly on the opening keynote, this panel gives you direct access to the C-suite perspective.

Moderated by Michelle McCann, Revenue Attribution and Commercial Marketing Expert, Propolis, the panel features: Pearly Siffel, Chief Commercial Officer, Euromonitor International, Ben Wylie, Chief Finance Officer, Institution of Engineering and Technology (IET), and Peter Richards, Chief Executive Officer, DEEP Manufacturing alongside Brian Macreadie, Head of Marketing,  Addleshaw Goddard

Learn

• What C-suite leaders genuinely value from marketing, in their own words
• Why some marketers earn trust and influence at leadership level faster than others 
• The commercial language and behaviours that make the difference 
• How to use these insights to strengthen your own standing with the C-suite

This panel provides you with a direct line into the C-suite mindset so you leave knowing exactly what it takes to be the marketer that leadership trusts with growth.