Joel Harrison has spent over 20 years at the centre of the B2B marketing industry, as an editor, keynote speaker, ambassador and evangelist, being instrumental in defining the vibrant and dynamic sector that we know today. Currently Joel’s focus is on his podcasting, influencer, public speaking and advisory activities across the industry, as well as his forthcoming book on thought leadership. Joel co-founded B2B Marketing magazine in the UK in 2004, in turn establishing the B2B Marketing Awards, B2B Ignite, the Global ABM Conference and latterly the Propolis community, and remains co-owner and director of the business (www.b2bmarketing.net) today, despite no longer being operationally involved.

Joel is a passionate advocate for and enthusiast about all things B2B, and has built a tremendous network in the industry all around the world. He is a regular speaker at events, commentator and podcast guest, presenting authoritatively on all aspects of B2B marketing. He has spoken internal marketing team meetings for an enormous range of B2B brands, including VMO2, EY, Fujitsu, PWC, Experian, HPE, Thomson Reuters, Barnett Waddingham, Accenture, Oliver Wyman, Syngenta, Autodesk and Domino Printing.