Full Name
Lois Smith
Job Title
Field Marketing Leader
Company
IBM UK and Ireland
Bio
Lois has worked in enterprise marketing for over 25 years at IBM. She is currently the Field Marketing Leader in the UK and Ireland, leading a team of Technology, Consulting and Account Based Marketers to develop client centric campaigns, targeting business and IT leaders through theme based marketing programmes.
Lois works closely with senior leaders to devise focused business and marketing strategies based on data and market insight, to deliver real business value.
Lois works closely with senior leaders to devise focused business and marketing strategies based on data and market insight, to deliver real business value.
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