Paul Russell is a senior global marketing director at Vertiv, specializing in demand generation and customer marketing. With a strong background in strategic marketing, Paul owns and drives a global strategy of marketing programs to drive conversion from contact-to-order and advocacy. Paul has worked in leadership positions spanning Fortune 500 and EURO STOXX 50 companies. Before joining Vertiv, Paul held product management leadership roles in businesses spanning electronic payments, bank note processing and electronic weighing equipment.