Communicating the commercial value of marketing to the board
With Nimmi Bhalla, Marketing Director at Virgin Media O2 Business, John Watton, CMO & Advisor (ex-VMware, Yext, Adobe, Microsoft, Ariba), Graham Wylie, VP of International Marketing at ADP, and Joel Harrison, Editor-in-Chief at B2B Marketing
In this session, you will learn:
- How to align marketing strategies with revenue goals to demonstrate direct impact and ROI
- How to utilise data analytics and marketing metrics to track and measure the effectiveness of marketing campaigns
- How to translate marketing metrics into financial terms that resonate with board members
- Why marketing needs to collaborate closely with sales, finance, and other departments to gain insights and support for marketing initiatives
Want more insights into proving marketing's commercial value?
In our Propolis Best Practice Briefing, "How to Become a Commercial Marketer", we present a bold new vision for B2B marketing teams. Our goal is to redefine our role, transforming marketing into a truly strategic and commercial function. This session is designed to equip you with the knowledge and tools needed to elevate your marketing efforts and drive significant business outcomes.
Watch the Best Practice Briefing on demand below.