For a limited time, we're giving you on-demand access to a collection of B2B Ignite 2024's most popular sessions. Check out last year's opening Keynote on a new recipe for brand success, an in-depth panel on how to prove marketing's commercial value to the board, and an exploration of how you can use Gen AI to deliver hyper-personalised content.

Busting the brand myths

In this session, you will learn:

• A new recipe for brand success
• How to reprioritise your actions and procedures to create stronger brands
• How to engage the C-suite in brand 
• What a strong brand today should look like – and how to enable that across your organisation

Communicating the commercial value of marketing to the board

In this session, you will learn:

• How to align marketing strategies with revenue goals to demonstrate direct impact and ROI
• How to utilise data analytics and marketing metrics to track and measure the effectiveness of marketing campaigns
• How to translate marketing metrics into financial terms that resonate with board members
• Why marketing needs to collaborate closely with sales, finance, and other departments to gain insights and support for marketing initiatives

Marketer and machine: How the future of marketing is in collaboration with Generative AI

In this session, you will learn:

• How companies are modernising their data platforms to harness the full potential of Generative AI.
• How Generative AI assistants can enhance marketing productivity by assisting with tasks like summarising research and generating ideas.
• How Generative AI enables marketers to deliver hyper-personalised audience experiences.
• Real-world examples of how Generative AI tools are being used to revolutionise marketing strategies and outcomes.

Cutting through the fluff - with marketing innnovation

Feel like everyone in your organization tells you how to do your job? Feel like AI is poised to take on your creative and productive usefulness? Sales asking for another white-paper? Someone suggesting you get branded umbrellas again? If this sounds familiar, come and remind yourself of your unique set of skills and leave hyped up to go back to your job and shake things up!

In this session, you'll hear about YOU and your amazing power as a marketer.

Andrea Herbert, Marketing Director at Gamma, will explore how marketers, uniquely, bring a range of skills that combine to make us the greatest innovators of our time.

AI in action!

In this session, you will learn:

• Explore practical examples of AI-driven strategies that go beyond promises to deliver real value 
• Understand how top marketers can seamlessly incorporate generative AI applications into their daily operations
• Learn how to navigate the AI landscape 
• Discover the key tools for using generative AI effectively and responsibly
• Consider how generative AI tools will evolve in the future.

Measuring what matters: The secret to tracking brand success

In this session, you will learn:

• The fundamental principles of brand building and demand generation in B2B
• The evolution of these strategies over time and the driving forces behind their change
• The unique challenges faced when implementing a two-speed marketing strategy and practical solutions to overcome them
• Effective methodologies for measuring the impact and success of your marketing efforts, ensuring both short-term gains and long-term growth.

Want to be there this year?