Right now, the need for marketers to transcend traditional MQL-focused strategies and take on a broader, more commercially-driven leadership role is clearer than ever. As businesses demand greater accountability and measurable results from marketing teams, it’s essential for marketing leaders to shift their focus from isolated campaign delivery to driving business growth through strategic, revenue-oriented initiatives.

This roundtable will delve into the key factors that differentiate a successful commercial marketer from a traditional marketer. We’ll explore how marketing leaders can cultivate and guide teams towards a unified commercial goal, while empowering them to be adaptable and ready to meet future challenges.

Over the past year, Propolis has been instrumental in helping marketing leaders evolve into commercial strategists, but the key question remains: how do we inspire and equip our teams to not only align with but actively drive the strategic, measurable growth we aim for?

This Breakfast Roundtable will explore:

• Best practices for leading teams towards a shared commercial goal
• Practical tools for managing and empowering marketing teams to drive revenue
• A clearer understanding of the essential skills B2B marketing leaders must foster within their teams
• The opportunity to shape the B2B marketing leadership playbook for 2025 and beyond.

This session will serve as a unique opportunity for B2B marketing leaders to collaborate, share insights, and collectively shape the future of marketing leadership. This is your chance to influence the content and guidance that will help elevate marketing teams in the years to come.