This debate will explore:
•        Whether efficiencies in content creation necessarily come at the cost of more of a humanised, emotional marketing. 
•        Whether AI-driven messaging will kill creativity and push B2B Marketing to become overly generic, inauthentic and formulaic. 
•        Whether AI-driven technologies allowed marketers to tailor content to buyer-journey risks making marketers redundant. 

Please note this session runs from 12:05-12:50

Track: New Methods and AI