Get ready for a thrilling debate that’s shaking up the world of B2B marketing! The question on the table: Is AI transforming B2B marketing for the better, or is it slowly chipping away at the human touch that makes marketing truly powerful?

Two sides, one epic battle. And you, the audience, are the judge. Who will win? It's up to YOU to decide!

For AI: The future of marketing

On the pro-AI side, we’ll explore how AI is turbocharging B2B marketing making processes faster, smarter, and more effective. From automating lead generation to hyper-personalising content, AI is helping businesses understand their customers like never before. It’s about optimising every step, scaling efforts, and driving real results.

Against AI: The risk of losing the human spark

But hold on, on the anti-AI side, the argument is clear: AI could be diluting the personal connections that are essential in B2B marketing. With AI handling everything from content creation to customer engagement, is B2B marketing becoming too robotic? There’s a real concern that we’re losing the trust-building, emotional human touch that drives authentic relationships.

The stage is set: Let the debate begin

Each side will present their case, followed by rebuttals, and then YOU get the floor to ask your burning questions. The stakes? Nothing less than the future of B2B marketing.

Key questions:

• Can the efficiency of AI-driven content come at the cost of humanised, emotional connections in marketing?
• Will AI make B2B marketing too formulaic and generic, stripping away creativity and authenticity?
• Is there a danger that AI could make marketers obsolete by perfectly tailoring content to buyer behaviours?

Meet the Experts: We’ve gathered a powerhouse panel of marketing experts ready to go head-to-head on these critical questions. Get ready for some serious insights, some fiery opinions, and the chance to cast your vote on who’s right.

Please note this session runs from 12:45-1.30

Track: New Methods and AI