Join Corinne Doherty, Director of Account Based Marketing at Kyndryl UK, as she shares her insights on the power of human connection in her 1:1 Account Based Marketing (ABM) strategy. This session will explore how focusing on shared values and creating engaging experiences can transform customer relationships and drive business success. 
Corinne will present a compelling case study on how a simple initiative, like a collaborative beach clean-up with a customer, evolved into a significant partnership that strengthened relationships and advanced sustainability goals. She will demonstrate how evolving the experience continues to educate and engage on both personal and business levels, building Kyndryl’s reputation in the process. 

Track: Harnessing Creativity