This session will explore: 

•        How marketers can align with the agendas and priorities of the C-suite and demonstrate success - on a personal and departmental level.
•        How marketers can tell a data story that builds buy-in, trust and influence at the top table and enhance marketing’s strategic and commercial impact.
•        What areas of business do marketers need to engage with to become “commercial marketers."

Track: Marketing Leadership: What's Next?