Name
The art of building powerful proof points and influencing the board
Date & Time
Wednesday, July 2, 2025, 11:25 AM - 11:55 AM
Speakers

Description
Track: Marketing Leadership: What's Next?
This session will explore:
- How marketers can align with the agendas and priorities of the C-suite and demonstrate success - on a personal and departmental level.
- How marketers can tell a data story that builds buy-in, trust and influence at the top table and enhance marketing’s strategic and commercial impact.
- What areas of business do marketers need to engage with to become “commercial marketers."