Name
The art of building powerful proof points and influencing the board
Date & Time
Wednesday, July 2, 2025, 11:25 AM - 11:55 AM
Piero DePaoli
Description

Track: Marketing Leadership: What's Next?

This session will explore: 

  • How marketers can align with the agendas and priorities of the C-suite and demonstrate success - on a personal and departmental level.
  • How marketers can tell a data story that builds buy-in, trust and influence at the top table and enhance marketing’s strategic and commercial impact.
  • What areas of business do marketers need to engage with to become “commercial marketers."