In today's B2B marketing landscape, there's a growing emphasis on a more human and emotive approach. However, achieving this consistently in a complex, matrixed PS firm is challenging.

Hear how one firm has tackled this, embracing the power of the individual & celebrating human connections by:

- forging a rebrand in the midst of the pandemic
- activating employee-led marketing through authentic storytelling
- leveraging technology to empower lawyers to become content creators
- enabling professionals to best use content for their own sales outreach

Hear lessons learned & what's coming next...

Track: Authenticity and Brand