Track: Making Data Meaningful

Funnels are out. Journeys are in. In this candid fireside chat, Sana Commerce CMO Sharon Forder unpacks what it really takes to evolve from lead generation to a fully aligned, end-to-end revenue engine. From scrapping MQLs to scaling an allbound GTM strategy, Sharon shares the real lessons from leading change — including how to shift mindsets, build trust across the revenue team, and prove marketing’s impact beyond top of funnel. Expect practical insights on ABX adoption, BDR alignment, and the internal storytelling required to drive executive buy-in.