Deep cultural change takes time—but this session gives you the tools to start. In 70 minutes, learn how to bridge gaps between cross-functional teams, leaders and stakeholders—moving from friction to collaboration. Discover practical strategies improve communication, and build trust for measurable results in complex environments. 

This session will explore

• How to go beyond alignment to build a cohesive team that works together to achieve shared goals.
• Overcoming collaboration challenges like silos and resource allocation, especially in large organisations with specialised teams (e.g., digital, martech, brand).
• Achieving true collaboration across functions, managing conflict productively, and ensuring seamless teamwork amid structural or organisational changes.

Key Focus Areas:

• Alignment – Practical methods for internal collaboration among teams and for external alignment with stakeholders 
• Communication – Break down silos with clear, cross-team dialogue.
• Trust and teamwork – Foster transparency to strengthen collaboration in fragmented or newly merged teams.
• Conflict resolution – Proactively address resource clashes and integration challenges.

Who Should Attend?
Marketing professionals, cross-functional leaders, and stakeholders who want

• Reduce misalignment between teams, groups, leaders, stakeholders
• Improve collaboration across digital, martech, brand, and other specialised functions.
• Turn conflicts into productive conversations during periods of change (e.g., M&As).

Why This Workshop?

You’ll leave with:

• Actionable steps to align priorities amid complexity.
• Real-world tactics to improve communication between disparate teams.
• A shared language to build trust with stakeholders and colleagues.

Track: Skills Development Workshops Room 1